DRIVING THE HEALTHCARE EXPERIENCE THROUGH PRINT GRAPHICS AND PERSONALISED COMMUNICATIONS
Creating a patient experience that is both engaging and personalised is a top goal for healthcare marketers. Whether it's delivering targeted, personalised communications or creating a warm, inviting environment, Shanowen files has options for your hospitals and clinics.
We're seeing a trend toward unique ways of using customer data. Multichannel marketing campaigns, personalized automated reminders, geo-targeting for hospital and clinic marketing—these are just a few of the ways we are problem-solving for our clients in the healthcare industry.
While there is no "one size fits all" approach for hospitals or clinics, we begin each client engagement with a conversation. What are your challenges? How can we solve your unique problems? Listening and then finding creative solutions is how we deliver better service—rather than selling a packaged commodity.
Quality and safety are top priorities in any professional environment, and that holds especially true in the world of healthcare. From floor to ceiling, every aspect of a healthcare space should exude cleanliness, professionalism, and a commitment to healthy practices.
At the same time, hospitals and clinics need to take measures to enhance the patient experience in ways that encourage return visits and brand recognition. The sterile requirements of these spaces can seem at odds with business-minded marketing campaigns, but that doesn’t need to be the case. Here are a few ways you can safely and effectively engage with patients using printed graphics and techniques